As a program of the Swiss Federal Office of Energy, EnergieSchweiz supports voluntary measures to help implement Swiss energy policy. In accordance with its statutory mandate, Energie Schweiz promotes knowledge and competence in energy issues and at the same time acts as a facilitator for market testing of innovative ideas.The EnergyChallenge was created based on a WTO tender “energy saving year 2016” from EnergieSchweiz. The task of the Energy Challenge was to raise awareness in terms of a sustainable energy consumption in the Swiss population between 16 and 55, across all geographies and all social and economic classes.
The heart of the Energy Challenge 2016 was analogue, surrounded by digital activities. It was important to us to create as much awareness as possible through a universe of themes. The roadshow through nine Swiss energy cities was at the heart of the campaign and included various playful energy saving potential topics in the everyday life and use of renewable energy. The playground was the energy-village with a mobile living box and ambassadors (i.e. Stress, Xherdan Shaqiri, Melanie Winiger), which solved energy challenges with the Swiss population. The Energy Challenge App supported the more in-depth information for the target audience. It allowed the Swiss people to communicate and interact with each other and get concrete recommendations for action. Based on the great support from the private economy, it was possible for us to continue the project with a subsidy-project of EnergieSchweiz.
